Name: Velour Management
Type: Private Company
Industry: Entertainment Industry Management
Founded: Summer 2025
Founder: Zariah-Devi Khabib
Headquarters: London, United Kingdom • Dubai, United Arab Emirates • California, USA
Key People: Zahriah-Devi Khabib • Chani Brion • Julian Cross
Services: Artist Management • Tour Booking • PR & Branding • Creative Direction • A&R • Marketing & Content Strategy
Areas Served: Worldwide

“Velour Management” is a global entertainment industry management company founded in 2025 by Indian entrepreneur and music industry executive ‘Zahriah-Devi Khabib’. With primary headquarters in London, United Kingdom and additional bases in Dubai, United Arab Emirates and Los Angeles, California, United States, the company primarily specializes in artist representation, career development, branding, touring, and marketing for artists in contemporary and popular music genres. While also venturing into the entertainment industry as a whole, including actors, presenters and other various hybrids and links within the entertainment industry, although its primary focus is on the management of music artists.

The company was officially launched in the summer of 2025 by ‘Zahriah-Devi Khabib (born Zahriah-Devi Amara Khabib Malhotra, 16 January 2003), following her early career as a production assistant, intern, and designer in the global music industry. Drawing inspiration from companies such as Dahlhouse Entertainment and La Familia and being particularly inspired by Anniken Dahl-Smith and Neveah Martinez as successful CEO’s and businesswomen. Khabib established ‘Velour’ with the mission of finding the next generation of global superstars and helping them navigate a career in the music industry as well as providing a stronger link between artist and label.

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Leadership and Staff;



Executive Team
Zahriah-Devi Khabib – Founder, Chief Executive Officer, Head of Artist Management
Chani Brion - Executive Vice President, Director of Business Affairs, Director of Marketing and Operations
Julian Cross – Executive Vice President, Financial Director

Artist & Creative Management
Leilani Royce – Head of Public Relations, Head of Artist Management
Caleb Mercer – Marketing Manager, Creative Director, Promoter, Booking Agent
Saffiah Al Noor – A&R Manager, Lead Promoter, Artist Support Manager
Malik Kingston – Creative Director, Content Producer

Support Staff
Sienna Vale – Public Relations Assistant, Personal Assistant
Tyrese Banks – Artist Wellness Coordinator

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Clients;



Face2Face
Fresh Miguel Ca$h
Jamal Ghalen

‘OFFICIAL ANNOUNCEMENT: JAMAL GHALEN SIGNS WITH VELOUR MANAGEMENT’
September 10, 2025


“Velour Management are proud to welcome the powerful presence of rapper and lyricist Jamal Ghalen to our growing roster of groundbreaking talent.

As one-third of the influential rap trio Orion, Jamal made his mark alongside cousin Brayton Carter and younger brother Jadyn Ghalen, earning a loyal following with their high-energy performance, hard-hitting beats, and hip-hop lyricism rooted in lived experience. Orion became a respected force in music scene, quickly becoming one of the biggest acts in the industry in an incredibly short period, known for their energy and unshakable chemistry. But now, Jamal is ready to step into the spotlight on his own terms.

Born and raised in Detroit, Jamal brings with him a unique blend of raw lyrical ability and highly infectious soundscapes. Though he has yet to officially launch his solo career, the anticipation surrounding his next move is palpable with the expectations raised high. Signed to Tric-Jam Records, Jamal is currently in development on his debut solo material, set to hit the studio in the coming months which promises to reflect both his roots and his evolution as an artist and man.

Velour Management is honoured to be guiding this next chapter in Jamal's career. His pen is sharp, his vision is clear, and his potential is limitless. We believe in fostering not just stars, but storytellers and entertainers and Jamal Ghalen is one that deserves to be heard on the biggest stages possible.
Welcome to the Velour family, Jamal Ghalen.

The solo era starts now.
Stay locked in …”

- Zahriah-Devi Khabib (Founder, CEO)