Name: Velour Management
Type: Private Company
Industry: Entertainment Industry Management
Founded: Summer 2025
Founder: Zariah-Devi Khabib
Headquarters: London, United Kingdom • Dubai, United Arab Emirates • California, USA
Key People: Zahriah-Devi Khabib • Chani Brion • Julian Cross
Services: Artist Management • Tour Booking • PR & Branding • Creative Direction • A&R • Marketing & Content Strategy
Areas Served: Worldwide

“Velour Management” is a global entertainment industry management company founded in 2025 by Indian entrepreneur and music industry executive ‘Zahriah-Devi Khabib’. With primary headquarters in London, United Kingdom and additional bases in Dubai, United Arab Emirates and Los Angeles, California, United States, the company primarily specializes in artist representation, career development, branding, touring, and marketing for artists in contemporary and popular music genres. While also venturing into the entertainment industry as a whole, including actors, presenters and other various hybrids and links within the entertainment industry, although its primary focus is on the management of music artists.

The company was officially launched in the summer of 2025 by ‘Zahriah-Devi Khabib (born Zahriah-Devi Amara Khabib Malhotra, 16 January 2003), following her early career as a production assistant, intern, and designer in the global music industry. Drawing inspiration from companies such as Dahlhouse Entertainment and La Familia and being particularly inspired by Anniken Dahl-Smith and Neveah Martinez as successful CEO’s and businesswomen. Khabib established ‘Velour’ with the mission of finding the next generation of global superstars and helping them navigate a career in the music industry as well as providing a stronger link between artist and label.

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Leadership and Staff;



Executive Team
Zahriah-Devi Khabib – Founder, Chief Executive Officer, Head of Artist Management
Chani Brion - Executive Vice President, Director of Business Affairs, Director of Marketing and Operations
Julian Cross – Executive Vice President, Financial Director

Artist & Creative Management
Leilani Royce – Head of Public Relations, Head of Artist Management
Caleb Mercer – Marketing Manager, Creative Director, Promoter, Booking Agent
Saffiah Al Noor – A&R Manager, Lead Promoter, Artist Support Manager
Malik Kingston – Creative Director, Content Producer

Support Staff
Sienna Vale – Public Relations Assistant, Personal Assistant
Tyrese Banks – Artist Wellness Coordinator

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Clients;

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