Charts / Single
Single
Rating 97
3× Platinum
Either Way
This week
0
Total sales
19,985,937
Highest chart pos
5
Total streams
3,987,209,793
Streaming chart
877
Highest streaming
4
Units
46,567,335
Certified 3× Platinum · 46,567,335 units - 19,985,937 sales plus 3,987,209,793
streams at 150 streams to the unit.
Played live on 22 nights in 15 countries. Its streams are up 10% in the United States, Canada, Brazil, Latin America, Benelux and Scandinavia until tomorrow's update, in Rest of Europe, Japan and Rest of World until Saturday's, in Germany, France, South Korea and Australia & NZ until Sunday's, and in the United Kingdom and Ireland until Monday's.
Tracklisting
A
Either Way
100/100
B
Either Way (Instrumental)
86/100
B
Either Way (String Version)
89/100
Sales, streams & charts by region
| Region | Week | Total | Week | Total | Highest | Chart (last) |
|---|---|---|---|---|---|---|
| United Kingdom live +10% | 0 | 1,339,438 | 896,356 | 283,141,010 | 19 | 0 (130) |
| Ireland live +10% | 0 | 397,871 | 262,227 | 75,960,840 | 24 | 0 (126) |
| United States live +10% | 0 | 2,649,902 | 1,930,480 | 614,520,126 | 17 | 0 (124) |
| Canada live +10% | 0 | 1,041,387 | 736,663 | 230,759,633 | 8 | 0 (116) |
| Brazil live +10% | 0 | 1,051,513 | 692,712 | 203,166,782 | 5 | 0 (108) |
| Latin America live +10% | 0 | 1,325,618 | 854,983 | 249,635,177 | 1 | 0 (96) |
| Germany live +10% | 0 | 1,173,811 | 762,255 | 232,739,772 | 18 | 0 (125) |
| France live +10% | 0 | 1,196,499 | 766,196 | 230,255,428 | 9 | 0 (115) |
| Benelux live +10% | 0 | 792,228 | 508,492 | 151,268,273 | 6 | 0 (103) |
| Scandinavia live +10% | 0 | 694,761 | 493,796 | 148,724,473 | 21 | 0 (124) |
| Rest of Europe live +10% | 0 | 1,458,025 | 944,206 | 285,827,792 | 5 | 0 (105) |
| Japan live +10% | 0 | 2,571,762 | 1,547,590 | 447,245,057 | 1 | 0 (100) |
| South Korea live +10% | 0 | 1,769,373 | 1,170,293 | 345,714,749 | 1 | 0 (81) |
| Australia & NZ live +10% | 0 | 926,591 | 571,707 | 179,500,078 | 7 | 0 (107) |
| Rest of World live +10% | 0 | 1,597,158 | 1,041,387 | 308,750,603 | 1 | 0 (107) |
| World | 0 | 19,985,937 | 13,179,343 | 3,987,209,793 | 5 | 0 (111) |
Promotion
Past campaigns
Radio rotation
Finished
8,702,273 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 376,476 more listeners this week.
Playlist pitch
Finished
10,732,951 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Playlist placement holding - about 465,772 listeners found the release this week.
Radio rotation
Finished
8,598,029 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 380,543 more listeners this week.
Social push
Finished
2,842,522 plays
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
The campaign flopped - barely a ripple online.
Playlist pitch
Finished
10,619,923 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Playlist placement holding - about 566,642 listeners found the release this week.
Radio rotation
Finished
8,587,233 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 363,984 more listeners this week.
Social push
Finished
2,487,696 plays
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
A modest buzz online - a few thousand shares.
Playlist pitch
Finished
10,411,367 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Playlist placement holding - about 507,256 listeners found the release this week.
Radio rotation
Finished
8,413,191 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 421,030 more listeners this week.
Social push
Finished
3,626,882 plays
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
It's catching on - shares and duets climbing fast.
Playlist pitch
Finished
10,399,141 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Playlist placement holding - about 537,156 listeners found the release this week.
Radio rotation
Finished
8,277,243 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 385,836 more listeners this week.
Social push
Finished
2,339,460 plays
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
The campaign flopped - barely a ripple online.
Playlist pitch
Finished
10,938,794 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Playlist placement holding - about 509,901 listeners found the release this week.
Radio rotation
Finished
8,276,996 listeners
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
Steady rotation on the playlists - around 365,106 more listeners this week.
Social push
Finished
2,294,225 plays
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
The campaign flopped - barely a ripple online.
Music video
Finished
dir. Lars von Triennial
65,209,580 views
· United Kingdom, Ireland, United States, Canada, Brazil, Latin America, Germany, France, Benelux, Scandinavia, Rest of Europe, Japan, South Korea, Australia & NZ, Rest of World
The music video is still working - about 8,314,408 new views, popularity climbing in your target markets.